I've worked in marketing for about 10 years. Following my curiosity spark I'm diving into what works and how it works in digital marketing.   

During these years I can't say how many times I have been asked these questions:
- How to best allocate Facebook/Google Ads budgets?
- How much should we invest in each channel?
- What attribution model should we use?
- Does my blog content lead to purchases? Is it worth the investment?
- Why doesn't a campaign perform?
- Do brand awareness campaigns make sense?
- Is there cannibalization between Google Ads and Organic Traffic?

Questions, questions, questions..
Each one leads to dozens more when you dig into the rabbit hole. 

But then come the answers. The assumptions. The hypotheses. The insights.

My mission is to help you gain control over your business by tracking what matters. This leads to better decisions and better profit.